Price follows three things: the donor's authority, its traffic and its niche. Here are the ranges, then two example budgets.
The range
There is no subscription. You pay as you go, per placement, and the price you see on a row is the price of that row.
A tag is a claim. Read it against the row.
A donor with Domain Rating 70 and heavy traffic at $300 is priced like what it is, while a thin site at the same figure is a warning. The catalogue lists price beside Domain Rating, traffic and referring domains so the mismatch is easy to see before you spend.
| Factor | Pushes price down | Pushes price up |
|---|---|---|
| Domain Rating | Low or unrated | High, established |
| Organic traffic | Small, local | Large, steady |
| Niche | Broad, general | Finance, health, software |
| Language | Small market | Large English market |
A price is partly metrics and partly the publisher's own view of its audience. Two sites with similar Domain Rating can differ because one covers loans and the other covers knitting.
Niche matters most. Finance, health and software pages are costly to place on because the readers are valuable, and publishers know it.
Language counts. Market size plays in too. An English-language site aimed at the US usually asks more than a small regional one. Prices reflect supply and demand, not a quality score. Read the donor checklist before paying for a number.
Spread it thin. A $100 balance does not need to land on one link; it can fund a handful of modest placements on donors whose topics match your page.
Treat the example below as arithmetic, not a forecast. Imagine five links at about $20 each on small, relevant blogs. You order them across two weeks, track each in ordered links, and watch Search Console for the page they point to. Nothing here promises a ranking.
If results are flat after two months, you have learned that the page, not the link count, needs work. That is cheap knowledge at this size.
See the buying mistakes for the ways a small budget leaks.
Concentrate, with care. A $1,000 budget could buy three or four placements in the $150 to $300 band on stronger donors, aimed at one page that deserves the attention.
That is another example, and the numbers are invented. Pick the page first. Then pick donors whose readers might plausibly click the link, because a link nobody could ever follow is the weakest kind to pay for.
Spacing matters too. Ordering twenty links in a day looks different from ordering four a week, and the second pattern is easier to explain to yourself in a year.
If you cannot explain why a donor is on your list in one sentence, leave it out of the basket.
Our product facts do not include a free trial, so we will not invent one.
Order one link at the low end, from $1, on a small donor.
Fill a basket and review it. Nothing is charged until you pay, so the rehearsal is free.
If the site hides its donors, the free offer is paid for some other way.
A local estimate only. It does not place an order or charge anything.